Branding Strategy
Visual Identity
Logo Design
UI/UX
Project Type: School
Client/Class: Graphic Design III
Created: Fall 2020
After researching eBay Inc.'s existing brand, I developed a brand strategy to align eBay with its core vision. The project's goals included creating a comprehensive brand strategy, a cohesive brand image, and effective brand applications.
After creating an outline for my brand proposal, I went through an extensive process of sketching and getting my ideas put on paper.
The ebay app and website act as an extension of the proposed brand strategy. I took successful elements from ebay's competitors and combined them into one fluid layout for the users to interact with.